About Pure Paint

"What is old is new again. A modern version of an ancient formula."


2021 Pure Color line – Health and Wellbeing

Pure Paint is the only petroleum-free, plant-based paint in North America that provides superior coverage and durability without impacting the environment. Our ingredients are all natural, unadulterated, truly non-toxic and, 100% biodegradable. There are no parabens, invisible off gassing toxins, VOCs or nasty microplastics that are destroying our ecosystem. Pure Paint performs like a latex and acrylic paint, but better. We bring to you, the quality and longevity of a paint formulation based on ancient formulas, that have stood the test of time. Each of our unique colors have been carefully selected for you. Colors that work, colors for a lifetime. Colors that promote health and well being and which compliment the purity of Pure Paint. Pure Paint is more than just a brand name; it is your good conscience in a can. A product you can count on with the utmost confidence to provide exceptional results and a safe, healthy space for you, your family or your coworkers. Developed to be completely harmless to the environment and with your health in mind, Pure Paint's full line of interior & exterior paint is today’s only choice for a renewable future.


Pure Paint is:

  • Made with NON-GMO plant oils
  • Double the coverage of other paints
  • Performs like latex/acrylic
  • Dries in one hour, recoat in 6 hours
  • Biodegradable, no disposal issues
  • Non toxic
  • Zero Hazardous waste – no VOC’s
  • Durable, Washable
  • Variety of finishes (matte, eggshell, semi gloss and gloss)
  • Only one or two coats
  • Reusable can
  • Soap and water clean up
  • Safest Paint in Canada
  • Modernized ancient formulation
  • Guaranteed to respect the environment