The Problem

Indoor air quality is important to all of us. The Canadian government considers paint a hazardous waste, so why is it ok to put it on our walls?

Don’t let seductive environmentally-friendly names such as ‘Forest Green’, ‘Primrose Yellow’, or ‘Sunset Pink’ lull you into a false sense of eco-purity.  Standard household paints are a smooth blend of toxic chemicals. Paraben, bisphenol, as well as phthalates and glycol ethers are often present in "conventional" paints. Not to mention endocrine disruptors. They generally include pigment (the colour), carried by a resin and/or binder, a solvent to help the paint application, and a dryer.

In vinyl and acrylic paints they will also include plastics compounds (which eventually make their way into the environment and never, ever go away. These microplastics enter our water and soil systems through paint and brushes being washed in sinks, or scraped off houses etc). Some will include formaldehyde, arsenic, thinners, and anti-foamers. 

Just because a paint says it has no VOCs does not mean it does not give off hazardous vapours. Other chemicals in conventional paints include glycols, toulene, hydrocarbons, xylene, and ammonia. Mineral turpentine (used as a thinner and solvent) may contain up to 20% benzene, which is a confirmed carcinogen and mutagen.

The Solution

Pure Paint is made of natural plant and mineral ingredients. It is a high-quality paint that generally requires only one or two coats. Pure Paint dries in an hour, repaint within 6 hours, washable in a week. Pure Paint is non-toxic and biodegradable. It can be disposed of with regular household waste or in your compost. 

The container can be washed with soapy water and reused. Pure Paint is guaranteed to respect the environment in its complete lifecycle from plant seed, to being applied on your wall and then one day becoming one with the earth once again.  

Life Cycle of Pure Paint

Here you can see the complete life cycle of Pure Paint. Also, a big shout out to the bees! Without them to pollinate our oil seed crops, we wouldn't even be here today!



Production of Acyrlic Styrene Resin 

And here you can see the beginning of the life cycle of acrylic. Petroleum products are used to make acrylic in this way, before it is even mixed with other harmful things to make paint. 



It is important to understand the products we use.

Pure Paint is guaranteed to respect you, and the environment. We guarantee the quality of our products.