Pure Paint is based on ancient formulas that have proven to stand the test of time. This is the only fully developed, petroleum-free, plant-based architectural paint in North America. Pure Paint is made of renewable agricultural-based ingredients, unadulterated, truly non-toxic, and biodegradable. It contains no parabens, BPA's, phthalates, invisible off-gassing of toxins, VOCs or microplastics.

Pure Paint is microporous which allows the substrates to breath. This prevents trapping of moisture behind the paint and prevents rotting of wood or other building materials.