Pure Paint Lab


Simple, safe & sustainable. The smartest paint choice for a renewable future.

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What is Pure Paint?


Pure Paint is the only petroleum-free, plant-based paint in North America that provides superior coverage and durability without impacting the environment. Our ingredients are all natural, non-toxic and 100% biodegradable. Just check the label on any of our products and see for yourself. There’s no parabans, toxins, VOCs or nasty microplastics that are destroying our ecosystem.

Pure Paint is more than just a brand name; it’s good conscience in a can. Developed for the environment and with your health in mind, Pure Paint's full line of interior & exterior paint is today’s smartest choice for a renewable future. We’re on a mission to revolutionize the paint industry and help the planet in the process. Pure Paint is simple, safe and sustainable. It’s clean paint that matters!

Popular Products

Bee Safe

Specifically formulated for the protection of bees, birds & beyond. From hives and birdhouses to fences and furniture, our Bee Safe paint helps to provides a clean and healthy outdoor living space.

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Chicken Coop

The best outdoor paint choice for your chickens. Our Chicken Coop paint is extremely durable, washable and offers great coverage. It helps prevent wood rot and provides a clean and healthy space for your animals.

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The safest paint choice for your little ones. Our Nursery Paint is designed for use on your or child's room walls, trim, cribs, furniture and toys. It's the best choice for a clean and healthy living space for you and your child.

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